Detailed market research is an essential component of a robust and successful export strategy and plan. We have access to and utilise a broad range of methods to deliver comprehensive analysis of potential markets and their suitability for your business.
A combination of desktop and field research provides the most reliable data on target markets for international trade. In addition to online media, we utilise local chamber of commerce contacts, several databases, trade body contacts, and overseas connections to enable us to deliver comprehensive analysis of potential markets and their suitability for your business.
We also provide insight into the most appropriate routes to market based on your company’s portfolio and infrastructure (direct, agents/distributor, franchise, etc.); and provide primary data via surveys, interviews and market visits where possible (trade shows, independent visits with/without customer meetings, and trade missions).
There are a number of free or heavily subsidised market research offerings available to SMEs, however sourcing this research and determining what is relevant to your own operation can be tricky and time consuming. The Export Department can not only signpost you to these free and/or discounted services, our background in market and customer research, positions us well to commission, consolidate, and interpret research from these sources. Importantly we can further enhance the research process by ensuring that findings are reflected in your actual export strategy and plan so as to aid informed decision making and to help govern the direction you take.